Recently, I’ve been watching the reality TV series called, Undercover Billionaire. The story is about a real life, self-made billionaire – Glenn Stearns – who decides to travel to a new town where he’s unknown, with $100, a cellphone and an old truck, and turn that $100 into a business worth $1 million dollars … in 90 days. If he fails, he’s agreed to donate $1 million dollars of his own money as the kicker.
When I watch the show, it’s easy for me to see Glenn operating with this rag-tag team he assembles as the part of the brain responsible for our so-called “Executive Function.” Here is a partial list of the qualities that make up Executive Function in the human brain:
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- Paying attention.
- Organizing, planning, and prioritizing.
- Starting tasks and staying focused on them to completion.
- Understanding different points of view.
- Regulating emotions.
- Self-monitoring (keeping track of what you’re doing).
- Responding rapidly and effectively to changing scenarios.
On this show, Glenn demonstrates all of these functions over and over again in spades. Where he really shines is when obstacle after obstacle comes up, that he and the team couldn’t predict, but are forced to deal with. Essentially, his journey is one of creatively addressing and solving problem after problem in the unwavering pursuit of this one clearly defined goal: create a business in 90 days valued at $1 million dollars.
There are many really interesting dynamics that take place on this journey. One is: Glenn’s in a strange town – Erie, Pennsylvania – where he knows no one and knows nothing about the town. He also has zero idea about what business he’s going to start or how he’s going to start it. The first week in town, in order to save money, he sleeps in his truck, as night temperatures drop below freezing. To get money for an apartment to live in for the 90 days, he scavenges used heavy equipment tires that are littered all around Erie, and sells them to a wholesaler for $400 apiece. It’s a pretty humble beginning.
Three Takeaways
I have three neuroscience takeaways from the show. The first is: The Power of The Golden Rule of Social Neuroscience. The Golden Rule of Social Neuroscience states that it takes a more organized brain to help organize a less organized brain. Think: parents and teachers with children. Or think: an accomplished professional in any field mentoring a beginner. On this show Glenn is the man with the plan, the seer with a vision, the guy with his eyes on the prize – to create a business valued at $1 million dollars in 90 days. It becomes his primary job to take the disparate and fragmented group of individuals he’s managed to assemble around him (and convinced to work without pay), and organize and shape them into a coherent, integrated team. This seems to be much like the work of an integrated ventromedial prefrontal cortex (VMPFC) – where Executive Function primarily comes to live in the human brain.
The second takeaway is the need and requirement for give-and-take, serve-and-return, Contingent Communication. Glenn is a master at not only responding to people, but getting them to respond to him. I think it becomes especially easy because he knows that he ultimately has each person’s well-being and best interests at heart. If, as Polyvagal Theory posits, we only have two choices in human relationships – connect or self-protect – Glenn meets most every attempt at self-protection with an invitation to connection. Note: He’s an extremely accomplished listener.
Like with any good dramatic presentation, there are more than a few intense conflicts and challenging problems the team needs to address – like running out of food in a restaurant three days straight (this is not really a spoiler, so no need for an alert). And Glenn gets thrown for a loop time after time. The main difference say, between him and me, is that his downtime in the wake of all these challenging circumstances is that the time he remains knocked off-center becomes shorter and shorter as the series progresses.
The third neuroscience takeaway for me is the real power in answering The Big Brain Question for people. Over and over and over again, Glenn overtly and covertly conveys to people that he’s there for them, even though he supposedly has very little money and is not paying them for their work. This was the most extraordinary element of the show for me: how he got people to have faith and trust in him as a leader, with absolutely no guarantees that they would be successful. They could count on Glenn for many things that had little to do with money: to be clear and consistent in the communication of his vision; to be able to pivot and give direction when obstacles to the goal appeared unexpectedly; to show and express public care and sincere appreciation for all the time and energy each of the people put into their collective effort. To me, this series was a Master Class in the famous Margaret Mead observation …
Morning Mark,
And did he accomplish what he set out to do?
Dolat
The ending is quite a surprise, Dolat!
Thank you for this thoughtful rundown of the show with examples from neuroscience. I’m intrigued.
Give it a watch and see what YOU see, Lizabet.
Mark, I love how you see neuroscience in everything… well, LOL, as you would, because it is!… though I soo appreciate your ability to help us see it – and our own neurophysiology – more clearly, too!
I see neuroscience in everything because as my favorite neuropsychiatrist, Bruce Perry reminds us, “No matter what business you’re in, first and foremost, you’re in the brain change business.” XOXOX Mark
On Sun, Jul 19, 2020 at 4:42 PM The Flowering Brain wrote:
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One typo I saw:
What Does Executive Function Looks Like Great post!!